TECH CORNER
Hey Realtist- Create a Consistent Brand of Your Own with a Canva Account!
Any seasoned real estate professional will tell you the importance of being your own brand, regardless of which brokerage, branch or title company you affiliate with. Your clients and future clients need a clear understanding of who you are and what you represent. As you grow and your team expands, it’s imperative to keep that brand look and feel consistent. After all, it’s built on your reputation.
“If your team has ever struggled to keep branding cohesive, or felt like you ‘lost control of the brand’ entirely during periods of rapid growth, a clear brand management strategy can help. Brand management is the steps taken to monitor your brand image, grow brand awareness, and build a strong brand community. Strategic brand management is all about translating your company’s brand purpose into every piece of content you need for sales and marketing strategies, from business cards to presentations to social posts. By building a cohesive brand, you can develop a strong reputation and improve awareness, both online and offline.”
The tools in Canva make it easy, plus with features like bulk create and AI assistance for things like upscaling poor quality photos, your branding is a snap. Read more here.
REALTIST ARE OUT IN THESE STREETS!
What Gentrification Means for Black Homeowners
He got married in that home and raised his children there. His basement man cave, complete with a bar and mood lighting, was an oasis where he escaped for alone time.
But now fully retired from his transit job as a bus operator and having suffered health setbacks — a heart attack and spinal surgery — he wants to trade in the brownstone for more quiet and all-year sunshine at the condo he purchased in 2017 in a Florida suburb north of Orlando.
He loves Brooklyn, but the gentrification of Crown Heights has been hard for him to watch and experience. As a Black homeowner, he would like, more
than anything else, to see another Black homeowner take over the house. But it’s precisely because gentrification has driven property values up that Mr. Holley may not be able to do that.
Like other Black homeowners selling family homes in competitive ZIP codes, Mr. Holley feels like the sale is freighted with the burden of his race. He had hoped to leave the house to his only living child, a son in New Jersey, but his son isn’t interested in the brownstone. Mr. Holley fears that when he lists the house on the open market, he may unintentionally play a part in the continued displacement of the Black community in Crown Heights. “I can’t turn down a market offer because it’s for my six grandkids,” he said. “I want to leave something behind for them.”
NAREB Member Benefits
Join NAREB nationally on the 1st Wednesday of the month called Wealthy Wednesdays. Learn tips and strategies directly from our core NAREB finance leaders and esteemed guests. It’s time to tune in and take action.
Check out the latest Realtist Connection Magazine from NAREB. Click the photo to view a digital copy or download a copy of your own free of charge.
Join a Committee!
MEMBER SPOTLIGHT
Roland Daniels CMPS®, CMA, CLA, CDLP®
Meet Roland Daniels, Senior Mortgage Advisor at Geneva Financial. Roland is a Realtist and Certified Mortgage Advisor, Certified Divorce Lending Professional, Certified Liability Advisor, and Certified Mortgage Planning Specialist. Roland focuses his practice on helping divorcing homeowners make a more informed decision regarding home equity solutions and identify any potential conflicts between the divorce settlement, the mortgage and the real property. Roland prioritizes a holistic and empathetic approach for all involved.
COME ON REALTIST! JOIN THE FIGHT!
Have you thought about joining NAREB Black Realtist of Southern Nevada and wondered how it could benefit your career in real estate? We keep you connected locally and nationally. Build your referral network with others passionate about equality... just like YOU!
We unite real estate practitioners and affiliates to elevate Black homeownership and close the racial wealth gap. Let's make a difference together.
We believe in inclusion. All are welcome who strive for democracy in housing. Join us at: https://www.nareblv.org/Join
Top Reasons to be a NAREB Member:
1. NAREB advocates for public policies that protect and expand sustainable homeownership.
2. NAREB partners with other real estate trade groups, civil rights organizations, fair and equal housing advocates, and financial services institutions to create homeownership for African Americans and other minorities realized.
3. NAREB connects you with real business opportunities. Our Realtist are listed on our National website that are visited by our financial partners, affiliates, homebuyers, and other Realtist nationwide looking for business alliances.
WELCOME NEW AND RENEWING MEMBERS!
Tina sutton
renee bozart
marycarmen ruiz
cynthia pitts
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